What can I expect as an Associate?

Problem

Client has an exciting new product (a biologic) in development for the treatment of metastatic colorectal cancer (mCRC) which has the potential to change the treatment paradigm across geographies.

There are various stakeholders who may impact if/how the product is utilized, in what patient types and in what clinical situations it is deemed appropriate – there are also additional competitors likely to threaten the commercial potential of the client’s product.

Given clinical development and a launch timing a few years away, with product profile(s) evolving, the competitive set emerging, and the reimbursement environment likely to change, we seek to assess the clinical and commercial fit/opportunity of the client’s product.

Approach

There is uncertainty that must be carefully considered when simulating the research environment.

A comprehensive strategy that addresses client objectives, reveals unknown market insights, and allows for the generation of robust, actionable recommendations must be created.

A multi-phase study including qualitative and quantitative research elements will developed to capture product perceptions and future market evaluations from physicians.

Solution/Impact

Insights point us to a clear understanding of the likely future treatment/sequencing algorithm in the treatment of mCRC, the role of various stakeholders across geographies, and the criteria deemed to be most influential.

Learnings from primary market research and direction from BluePrint-driven strategic recommendations will guide commercialization strategy for the client’s new biologic.

Client Engagement

Problem

Client has an exciting new product (a biologic) in development for the treatment of metastatic colorectal cancer (mCRC) which has the potential to change the treatment paradigm across geographies.

There are various stakeholders who may impact if/how the product is utilized, in what patient types and in what clinical situations it is deemed appropriate – there are also additional competitors likely to threaten the commercial potential of the client’s product.

Given clinical development and a launch timing a few years away, with product profile(s) evolving, the competitive set emerging, and the reimbursement environment likely to change, we seek to assess the clinical and commercial fit/opportunity of the client’s product.

Approach

There is uncertainty that must be carefully considered when simulating the research environment.

A comprehensive strategy that addresses client objectives, reveals unknown market insights, and allows for the generation of robust, actionable recommendations must be created.

A multi-phase study including qualitative and quantitative research elements will developed to capture product perceptions and future market evaluations from physicians.

Solution/Impact

Insights point us to a clear understanding of the likely future treatment/sequencing algorithm in the treatment of mCRC, the role of various stakeholders across geographies, and the criteria deemed to be most influential.

Learnings from primary market research and direction from BluePrint-driven strategic recommendations will guide commercialization strategy for the client’s new biologic.

My Role and Impact
The Role and Contribution of an Associate at Each Stage of an Engagement
Problem/Client Engagement Gaining Clarity on the Problem/Question
Client Kick-off
Align on Objectives, Clarify roles/responsibilities across Decision – Advise – Inform framework
Project Team Internal Kick-off
Ensure clear roles/responsibilities and timing
Immersion Phase
Gather any/all relevant materials, review prior MR to build a foundation of working knowledge, identify and prioritize gaps
Approach Research Design/Development/Execution
Research Material Development
Draft screeners, discussions guides, or questionnaires to address key client objectives
Vendor Management
Clearly describe the goals of the project to our research vendor who will execute the logistics
Research Execution: Qualitative
Travel for research, take notes, highlight key insights, participate in discussion with client team
Research Execution: Quantitative
Ensure high quality programming, check data periodically, ensure quality results, manage timelines
Solution/Impact Analysis, Report Development & Delivery
Review Insights & Synthesize Notes
Review notes and uncover/identify insights, analyze key features that differ between groups of interest
Align with Manager on Report Outline
Work together to create a logical/impactful story flow
Draft Final Report
With notes summaries and report outline, work to create a visually compelling final report that clearly answers the client’s key questions
Report Finalization
Review report with manager, align on updates/ improvements, execute improvements and finalize
Team Preparation for Final Report
Hypothesize potential client questions and review internal summaries to ensure insights are incremental/targeted
Final Presentation/Workshop
Travel to client site, take notes on follow-ups and action items, support in addressing client questions
Day in the Life
Although each day is different,
a typical day in the life may include the following:
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Client Engagement
Client Kick-off
Typically conducted via telephone, but may be in-person as needed
Project Team Internal Kick-off
Immersion Phase
Company Wide Lunch and Learn
Review new quantitative analysis methods
Research Material Development-Moving into Phase II
May extend over several days depending on project scope.
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Approach
Travel from Hotel to Research Facility
BPRG conducts research all over the world
In-person Research
Take detailed notes, highlight key insights, participate in discussion with client team
Debrief with Client on Key Takeaways
Dinner with Project Team or Client
in NYC, Chicago, Dallas, London, Paris, Berlin, etc
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Solution/Impact
Review Insights and Synthesize Notes
Lunch with Mentor
Ask for tips on time management and project work
Align with Manager on Report Outline
Draft Final Report
Company Happy Hour

Email us at : careers@blueprintrg.com