What to Measure

Research Output

Design a comprehensive performance management system to act as an action-oriented diagnostic lens for analyzing business performance and allowing for timely adjustments to strategy and plan

Decision Making Framework

  • What are the key set of performance indicators (i.e. how will we evaluate our performance)?
  • What are our clear and specific goals/targets (i.e. where are we performing above or below expectation)?
  • What available research (primary/secondary) would be most informative in assessing performance vs. goal/target?
  • How will we integrate/synthesize complex/varied information through a lens that will facilitate discussion and action?
  • How do we create an action-oriented loop that will measure the impact of response, and allow for further adaptation?
Performance Management

Research Output

Design a comprehensive performance management system to act as an action-oriented diagnostic lens for analyzing business performance and allowing for timely adjustments to strategy and plan

Decision Making Framework

  • What are the key set of performance indicators (i.e. how will we evaluate our performance)?
  • What are our clear and specific goals/targets (i.e. where are we performing above or below expectation)?
  • What available research (primary/secondary) would be most informative in assessing performance vs. goal/target?
  • How will we integrate/synthesize complex/varied information through a lens that will facilitate discussion and action?
  • How do we create an action-oriented loop that will measure the impact of response, and allow for further adaptation?
Forecasting

Research Output

Intuitive, user-friendly and dynamic forecasting simulator of research outputs to value assests and empower management to make financial investment decisions for pre-launch compounds/devices

Decision Making Framework

  • What is the commercial potential (revenue and peak market share) of a new compound or new indication for an existing compound?
  • How long will it take to recognize full potential in-market? What barriers could hinder uptake and how can they be mitigated?
  • What uncertainties (product profile, competition, reimbursement) could have the most impact on commercial potential?
  • How do we develop contingency plans for scenarios that present the most risk or opportunity?
  • What are resulting investment strategies and decisions given risk/opportunity?
  • How can the NPV of an asset be optimized?