Q&A with Asma Gulamhusein

Consultant, Remote

Q&A with Asma Gulamhusein

Consultant, Remote
What is your role at BluePrint?
  • I’m a Consultant at BluePrint. I started 3 years ago as an Associate in the New York office, and now I work remotely from Cleveland.
Do you have any advice for a new start?
  • My top advice is to ask questions. Everyone is here to help you, so feel free to ask questions when you don’t know how to proceed with a task or project. Also, don’t be afraid to connect with people outside of your team, especially with senior leadership. Setting up a 30-minute check in shows that you’re interested in BluePrint and learning from others.
What culture event have you enjoyed the most?
  • When I was in New York I would commute 1.5 hours from Long Island, so I would be laser-focused during the day and I’d rush back home after work. The culture events broke me out of that routine, and it was great to have something fun to look forward to at the end of the day! We did one event in Liberty State Park with the NYC and Princeton offices last year where we enjoyed an afternoon full of team building exercises, games and food. It was fun to be outdoors and to spend time with folks from the Princeton office in person.
What do you find most rewarding about your work at BluePrint?
  • For me, it’s knowing that the work we do makes a tangible impact for clients. At BluePrint, we see the results of our research reflected in future work with our clients. We’re making sure the drug is successful while also ensuring that patient and physician voices are heard.
What unique opportunities do you think BluePrint provides?
  • Because we’re a small company, you can easily get involved in initiatives outside of daily project work, like recruiting, Pro Bono, developing internal capabilities or training. You can have as much of a footprint as you want. There are several opportunities for professional growth and recognition – across the firm, everyone knows the great things you’re doing.
What internal initiatives are you working on?
  • Most recently I joined the Pro Bono steering committee – we conduct outreach to non-profits that may be interested in partnering with us on our Pro Bono projects. I mentioned to my manager that I was interested in helping out, this was a great fit with my public health background. I’ve also been involved in recruiting, which I find particularly rewarding. Learning how to evaluate a candidates is an interesting skill to learn, especially gaining an understanding of what soft skills to look for and how to assess them.
Can you tell me about an innovative project you’ve worked on?
  • We did a survey using conjoint methodology recently. This is an interesting method that we use in situations where our clients are developing a product and would like to know what share they might expect, but they are uncertain about what the product will look like once it launches. We show respondents a series of randomly generated profiles, and we do analysis on the backend to show the client what their market share would be if the product characteristics changed. We can also estimate the market sensitivity or the impact of each change on the product’s share. It’s a useful tool for helping clients to make important decisions about product development.