I started at BluePrint about 2.5 years ago as a Senior Associate, now I’m a Consultant.
Why did you decide to join BluePrint?
After I finished my PhD, I looked for a role that combined my interests in the science and business aspects of healthcare. I wanted to be at the forefront of where science meets society. And I like that BluePrint offered a smaller office with a close-knit feel where I could help the company grow.
Do you have any advice for a new start at BluePrint?
It’s important to think through your approach. To get to the end goal there are a lot of things you’ll need to think through… the objectives, client needs, timelines, colleague and manager needs. If you take a step back and think through these in advance, you’ll be a lot more efficient when you get started.
What do you find most rewarding about your work at BluePrint?
I enjoy exploring the data and figuring out the key insights from research. Big or small, it’s about finding those little nuggets that make an impact on our client’s goals and strategies. I also appreciate knowing that you are a valued member of a team where we work through challenges together.
Another thing I really enjoy about working at BluePrint is that we often have a strong thought partner relationship with our clients where our work is very collaborative. Our clients have a strong understanding of the landscape already, but the value that we offer is providing further insights in a clear, concise, and structured way that crystallizes their understanding. The impact is that it bridges our client's initial hypothesis to concrete strategies and recommendations that they can then action on or share these insights more broadly. A recent example of this is providing a digestible yet actionable market map of high priority physician and patient segments to help guide our client's marketing and sales strategy for an upcoming product launch later this year.
How has your role at BluePrint changed over time?
In the first year you’re learning a lot of new things, but as you develop those skills you start to get new responsibilities. Now I work with associates to learn how to be successful in their role and help them be proactive. In my role I’ve had opportunities to contribute to business development and internal initiatives, focusing on how we can better serve our clients through offering innovative solutions. In the last year I’ve been working in our Innovation Incubator helping to build out these new capabilities.
Tell me about your work with the Innovation Incubator.
At BluePrint we do a really good job of delivering strategic market research to our clients, but we are always looking for new ways to take our offerings to the next level. Recently we developed a new product which allows clients to get quantitative research done more quickly, so they can see results in 3-4 weeks vs. 3-4 months. Through our Innovation Incubator, we are designing offerings that take the things we do well and build on them to more effectively address our clients’ needs.
What are the unique opportunities that you think BluePrint provides?
You can help to shape the company internally and externally, for example by being involved with hiring, developing the team, and shaping culture. I like that you can have your own internal projects that you can run with. BluePrint is small enough that you can focus in certain areas, so I’ve been able to prioritize working on certain types of projects and therapeutic areas.
Which culture event at BluePrint did you enjoy the most?
I used to be the culture chair in the SF office. We did a lot of fun things, like attending Giants baseball games and volunteering at a food bank. I like when people visit from other offices too, it’s nice to have an impromptu lunch or dinner and get to know your coworkers.