A little over 3 years. I started as an Associate, and now I’m a Senior Consultant.
Have you done anything fun with the office recently?
Our most recent activity was a lot of fun! Our office did an escape room and we solved it with 26 seconds to spare. We also do regular happy hours and board game nights – it creates a fun atmosphere in the office.
How has your role changed over time?
Of course, my roles and responsibilities have increased over time. Now I have a bigger role in managing projects and people, and I’ve begun to specialize in terms of the clients and therapeutic areas I’m working in.
And what do you specialize in?
I do a lot of work in oncology. Recently, we did a series of projects with the same client, all related to prostate cancer, helping them to advance their product in a rapidly changing space. The therapeutic area was new to the client, so we were developing an understanding of the nuances in the field along with them. One project turned into several follow-up projects to help further our understanding of the treatment algorithm in the context of new competitors entering the space, and it’s really rewarding to have that type of follow-on work with clients.
I know you do a lot of quantitative research. Tell me a little about how this came about.
Last year I was involved in developing a training in quantitative analysis that was rolled out company-wide. I really enjoy the quantitative side of what we do at BluePrint. It was an area I wanted to focus on when I was an Associate, and my managers gave me many opportunities to work on those types of projects. They made sure I was able to learn and develop the skills I was most interested in.
What do you find most rewarding about your work at BluePrint?
I like the fast pace of the projects we have – having definitive results in a matter of a few weeks to a few months, and then moving on to different work, especially if it’s related, is very motivating. I also stay intellectually engaged by the opportunity to work on multiple projects simultaneously. At BluePrint, you get a lot of ownership on projects from the beginning, and it’s allowed me to learn a lot and gain a lot of experience very quickly.
What else have you enjoyed at BluePrint?
The opportunity to contribute to the development and shaping of our office has also been very rewarding. I’ve been involved in recruiting, developing case workshops, and recently joined the San Francisco Office Culture Committee. Being a part of the recruiting team gives me the opportunity to go back to UC Berkeley and experience recruiting from the employer side, and putting on case workshops has given me the chance to show students what my life is like day to day and see their excitement about this career path.
What do you like about primary market research?
In doing primary market research we have control over the process and the exact questions we ask to our respondents. It makes it possible to hone in on clients’ objectives and ensure we’re getting the exact answers they need. Secondary research certainly has its benefits, but primary research is one of the only ways to gauge interest in new products in development. Hearing the excitement or disappointment physicians have during our conversations about these new products makes you feel like you’re a part of that medical community – you’re in the know on how things might evolve.