Q&A with John Crocker

Manager, Boston

Q&A with John Crocker

Manager, Boston
What is your role at BluePrint?
  • I’ve been at BluePrint for almost 5 years. I entered as an Associate and am now a Senior Consultant.
How have things at BluePrint changed since you started?
  • It’s changed in the sense that it’s grown, and things naturally evolve when you go from 25 to 70+ people. The growth is exciting, we get the opportunity to work with new people and with partners with different areas of expertise. Culture has also become supported in a more formal sense by the organization – when I first started, events only happened organically and much less frequently. Now there are individuals who are responsible for promoting culture – they plan fun events that go beyond a casual happy hour here and there
What culture event have you enjoyed the most at BluePrint?
  • The Tough Mudders! We’ve done a couple and they are always my favorite. I also enjoy the more informal happy hours. They are more about hanging out together and speaking to people you don’t have the opportunity to talk to on a daily basis. There are a few rooftops near the office that are always fun. Rock and Reilly’s is right near the office and has a outdoor patio on the top floor with nice views. During the winter Olympics they had a fake curling rink to play around with.
Have you worked on any interesting projects recently?
  • We have one client that routinely comes to us for patient journey work, they appreciate the outputs we deliver. Recently we’ve done patient journey work in some interesting, very rare immunological diseases. We speak to patients and caregivers in detail about their experience with the condition so our client can better understand how to meet patient needs.
What were some of the challenges on that project?
  • With rare diseases, the patient population is very small and, with this particular condition, the patients were elderly and have vision challenges. All this makes it challenging to track down these patients and is also difficult for them to actually participate in research. I’m glad we had a large and flexible team spread across multiple countries to help make the project a success. It was really a team effort.
What do you find most rewarding about your work at BluePrint?
  • We’re working with companies that have a true interest in patients. They are developing products for people who need them. Our work is essential for these new medications to successfully launch in the marketplace. The job is challenging, and it’s rewarding knowing that you are pushing yourself to do your best and think critically.
Can you tell me about something interesting you worked on at BluePrint?
  • As an Associate I helped our senior leadership execute our visual redesign process. At the time we had a varied collection of visual resources, but we wanted to create some consistency and make our deliverables more visually compelling. We worked with external partners to build foundational pieces we could use in proposals and reports. Spending so much time working on these slides helped me build an understanding of our business and how different project types were executed – the positive impact on my PowerPoint skills was a plus!