Home | BluePrint Research Group

Informing global brand commercialization efforts

We work with the industry's most innovative life sciences companies, impacting and improving global health and wellness.

We differentiate through consultation & thought partnership

This often begins an immersion process to fully leverage existing research and intellectual capital, identify and prioritize gaps targeting incremental learning, and connect the dots across research engagements.

An innovative focus

Our innovation incubator was established to continue to push our latest thinking specific to our new products and services, to address our clients' most pressing business questions & challenges.

We are passionate about anticipating uncertainty that exists in clinical & commercial development

We partner with clients to build launch strategy with incomplete information and help understand the ‘what ifs’ critical for scenario planning.

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who we are

We are a global marketing research consultancy that partners with global pharma decision makers to shape and inform go-to market strategy for the industry's emerging innovative products, impacting and improving global health & wellness.

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how we are different

Our blend of manufacturing and commercial side experience offers unique perspective, an intimate knowledge of the strategic choices in commercialization, and the ability to be effective and credible in driving client-side collaboration, resulting in customized deliverables to meet the unique needs of a diverse array of internal stakeholders.

We work to drive collaboration and alignment across cross-functional teams when it comes to research insights and resulting decisions. Our focus on consultation and thought partnership allows for the immersion necessary to fully leverage existing research and intellectual capital, to identify and prioritize gaps, and to connect the dots across research engagements.

Our best business development tool is our impact through partnership and the quality of our next engagement.

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our impact

client testimonials

Sr. Marketing Executive

Roche

Premier strategic market research firm... Command of advanced market research techniques, strategic analytics, attention to detail, quality, client service and partnership/commitment to go the extra mile is second to none.

Marketing Research Executive Director

Amgen

The best shop in town for helping to plan, develop, and execute strategic market research projects (especially for pre-launch products…credible in a senior executive/corporate environment.

Marketing Research Director

Abbott

Actionable insights based on robust research design and analytical rigor…link between research findings and business implications is clearly spelled out.

Marketing Research Director

Bayer

Having been on the client side they bring the experience & perspective of knowing what good looks like. They have an uncanny ability to connect the dots in addressing key business questions by bringing singular clarity to complex situations.

Marketing Executive

Paratek

One of the most customer-focused, detail oriented, and dedicated group of people I have worked with.

Marketing Research Associate Director

BMS

Is a top-notch, profoundly strategic market research consulting firm that executes and delivers highly actionable, deep insights and recommendations.

Senior Director, Marketing

Takeda Oncology

We couldn’t have accomplished all that we did without you! It has been a pleasure working with all of you. We truly appreciate your partnership and strategic thinking and the contributions you’ve made to the brand and getting us positioned for launch.

Senior Marketing Executive

ACADIA Pharmaceuticals

BluePrint excels in strategic guidance, research design and decision support. They are my go-to partner for high profile, business-critical initiatives, and I can always count on them to deliver actionable results.

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Pro Bono

The pro bono arm of our business focuses on establishing partnerships with non-profit organizations to further our mission to impact global health and wellness.

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Innovation

In 2018, we launched our innovation incubator. This involved assembling a group of individuals solely focused on development of unique, incremental, complementary, and hopefully transformational products and services.

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our culture

Driven, Collaborative & Fun

The BluePrint culture is one that is performance and product excellence focused, collaborative, thinks and acts efficiently and with purpose and communicates directly.

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Making an Impact

Our environment is ripe with opportunity to not only learn and grow by contributing to recommendations that inform strategy, but also see a visible contribution to company building initiatives such as recruiting, training, pro bono, culture, innovation, and business development.

Recognition & Reward

We have an environment that is reflective of a meritocracy, shaping and customizing professional opportunities, emphasizing recognition and reward directly consistent with contribution.

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